Oklahoma women combine PR, soc

When they formed H&L Media Partners less than a year ago, Cyndy Hoenig and Heather Lytle knew they were combining professional experience in public relations and social media from different generations.

"I partnered with someone 30 years younger than I am," Hoenig said. "Heather is the new media person and I am the traditional media person."

In addition to working in public relations in the central Oklahoma market, Hoenig was director of the Consumer Television Division for Bender, Goldman & Helper, a Los Angles public relations company. She was a personal publicist for Suzanne Somers and worked with other actors and celebrities.

An Edmond native, Lytle converted a blog into an online retail business - ShopGadgetGirl - in early 2009. The online business features products for women. Several months after she started ShopGadgetGirl, Lytle started HVM Solutions Inc., a Web design and social media marketing company.

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The combination of talents from different generations has worked well, Hoenig and Lytle both said.

"Where her talents are so different from mine, they mesh so well," Lytle said.

In July, Hoenig and Lytle combined their experience to release their first online book - 550 PR, Marketing & Social Media Tips.

Hoenig said she posted approximately five public relations tips daily on Twitter. Lytle had been offering social media public relations tips.

"Heather suggested combining our tips into the book," Hoenig said. "I had about 400 of the tips and Heather had about 150 so we combined them into the book."

The book of tips was created as a reference for business owners and executives. Topics include how to elevate corporate profiles and make the most of social media with the 550 marketing tips - all in 140 characters or less.

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"For businesses to be successful today they need both traditional and social media," Lytle said. "The way we looked at the book was as a reference for business owners so they can go through it tip by tip and get their minds around ways they can use traditional PR with social media."

The partners are pleased with the response.

"We are approaching 10,000 downloads in just about a month," Lytle said.

Downloads of the book are offered for free at .

"We are building this new company," Hoenig said. "We decided we needed to offer something to people for free. Social media is about cultivating relationships."

The book has been noticed outside Oklahoma.

Lytle and Hoenig will be traveling to Atlanta in late October to the International Association of Business Communicators' Southern Regional Conference, where they will tell participants about the 550 PR, Marketing & Social Tips.

"It will be an opportunity for us to tell them what we do and the services we provide," Lytle said. "The generational perspective is so unique."

Not-for-free services offered by H&L Media Partners include training seminars on what Lytle and Hoenig call Do-It-Yourself in PR, Marketing and Social Media.

Even after the formation of the H&L Media Partners, the two partners continue to operate independent practices - HReplica Watches
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